Reading ‘Microtrends‘ now and it’s struck me that spotting these non-mega trends are so important, yet easily overlooked, for business opportunities. Microtrends are not about shifts in behaviour; not about new preferences etc. But about a new intense, small and emerging group of people sharing some similar attributes which gives rise to some gaps (unmet needs and wants).

As with this article, spotting the microtrend in camera architecture has been neglected…

“…If you look at camera architecture, there’s a missed opportunity that the camera industry has brushed away….

…With the first digital cameras, the industry was quick to replace the medium, film, with a sensor, but the rest stayed the same. But modern connectivity opens up a lot of different options, like being able to detach the lens from the viewfinder. What if you could go to a party, mount three or four lenses all over the room, and control them all wirelessly with one ‘camera’?…..”

Look at the possible prototype! It’s so cool!

Concept Camera: The WVIL from Artefact on Vimeo.

Via Fast Co. Design.

Love love love! Both the vintage piece of furniture as well as the CAMERAS!

Orgasm!

Via designspongeonline

Via etsy.