Simply love the spirit of sharing!

There was OpenIDEO and Innocentive. Now there’s NapkinLabs too.

“….An off-the-shelf crowdsourcing platform will let companies create “challenges” to gather insight, and guide users with a series of design-focused exercises….”

Via FastCoDesign.

Know the difference between web & internet?

“……..It was on August 6th, 1991, that Tim Berners-Lee, a British physicist at the European Organisation for Nuclear Research (CERN), in Geneva, created the first-ever web page—a summary of his WWW project along with explanations to help visitors build websites of their own and to search the web for information. No screen-shots survive of the original web page; its original address simply redirects visitors to a contemporary site providing details of the project’s early days at CERN.

First, however, a few things to get straight. The web is not to be confused with the internet—a global system of interconnected networks developed in the 1960s, originally for academic and government researchers in America. The internet sends information as discrete packets of data using a suite of protocols known as TCP/IP. The genius of the system is that the data tell the network where they want to go, instead of the network telling the data where they are being sent. All networks adopting this procedure—no matter where they are or how they actually function—are then reduced effectively to the same bare essentials, allowing them to interconnect and exchange data seamlessly.

The web, by contrast, is simply a way of organising information on a computer network by means of “hyperlinks”—ie, references to other resources on the network that users can visit directly from the document they are reading. As conceived, the web is simply another service—albeit a very important one—running on top of the internet……”

Via The Economist.

..can be illustrated through these 5 campaigns which were executed successfully. Marketers talked about social media strategy, integrated communications campaign, but really? Do we/they all understand the beauty of it and how to leverage it positively for the brand? I think for Singapore, we need to work harder at understanding that.

IDEO: Five Companies That Mastered Social Media’s Branding Potential

When Facebook becomes a book from Siavosh Zabeti on Vimeo.

Developed by DDB Paris.

What a way to navigate website! Using your phone as a remote control.

‘Flying becomes easier with your phone’ takes on a dual meaning.

Gol Airlines – Mobile Check in from AlmapBBDO Internet on Vimeo.

By directors Alex & Steffen at www.spyfilms.com for Batelco (Bahrain Telecommunications Company).

Via The Denver Egotist.

at Gatwick Airport, to watch “a short video and some photographs detailing the changes taking place at the airport, turning the hoardings into a digitally interactive object.”

Via theinspirationroom.

An awkward rocker-wanna-be-turned-GuitarHero-hero.

Interesting enough video to entice me to watch all the way to the end.

…to your co.’s advantage.

That’s what Skittles did earlier this month.

Fans’ FB status feeds will be ‘rainbow-fy’ in real-time, into a wacky video by a team of 15 staff at the ‘Rainbow Call Centre’.

The social media engagement campaign ran for two weeks after which fans can vote on their favourite video from the library on FB.

Fundamentally, same idea as Old Spice campaign. Real-time response campaign to catch the attention of users, particularly so in the age where Gen Z has duper uber short attention span. Really not rocket science, but why aren’t many companies recognising this?

Via MarketingWeek.