Easyjet has recently launched an Holiday Planner within its Facebook fan page that allows fans to plan holidays together with their friends. And very soon, fans will also get to book air tics within this app.

“We are starting to get used to give up our brand websites to let interactions with the our brand to happen mostly on social media… but ecommerce… that’s another story. As a marketer, I don’t know if I’m ready for this. Interactions and relationships on Facebook are so volatile. Also, trust is so difficult to get. I appreciate it’s important to provide consumers with options but I can’t imagine the death of the website to be too close.”

I totally agree.

Via adverblog.