Catch a pair of Jimmy Choos!

Jimmy Choo is organizing a real-time treasure hunt around London via Foursquare.

One pair of Jimmy Choo trainers will check in at various locations and those who follow the campaign and are lucky enough to arrive at a venue before the trainers leave will get to pick a pair in the style and size of their choosing.

First time Jimmy Choo is delving into the social media realm by using Foursquare to engage their fans online and offline.

(Via mashable)