Wow, the kind of interactive catalogue I would like to ideally have for themannequeen. Users can browse a lot of (branded) denim content, celebrities and designers videos as well as music. Also, consumers can probably purchase straight off from the app too. Cool eh.

I guess I can only dream on….

Via itunes app store.

On a slightly different note, Gap has also developed a FB app called Lookbook which allows you to pick and match your outfit and then direct you to the Gap online store.

One disappointing aspect though – I would think it’d be better if the redirect actually points to the respective chosen apparels’ pages rather than the generic lookbook denim page. I’m sure to do this, backend will definitely have a dozen and one restrictions. So I guess it’s good enough for now.