Watching this Smart Phone Hunt (in Sweden) only reminds me what I had previously done for an ex-phone-maker client. We had an ‘Amazing Race’ of sorts challenge too! It was incredibly fun! My oh my, I miss fun accounts

“DDB Stockholm sent Swedes onto the streets in this smart phone scavenger hunt for Telia. The agency set 15 of the phones atop various roving vehicles and creatures, broadcasting their video footage online along with clues to their location. The first players to find the phones and speak into their cameras won them.”

Via creativityonline.