Crowdsourcing is so important, we see even car-maker Toyota is doing it, with the help of both offline and online media.

“Toyota Motor Sales (TMS), U.S.A. is rolling out “Ideas for Good”, a new brand campaign centred on the connection between its innovative automotive technology and benefits to society in the non-automotive space. Members of the public are inspired by the advertising campaign to find new, non-automotive applications for five distinct Toyota technologies to ultimately benefit society…..

…..The public can learn about Toyota’s technologies and how to share their ideas at www.toyota.com/ideasforgood, with ideas submitted before February 28, 2011 to be evaluated by independent judges. Winners of the challenge have the opportunity to bring their ideas to life by participating in a design session.”

Reminds me of Dell’s IdeaStorm and MyStarbucksIdeas. As much as the idea of crowdsourcing began 2-3 years ago, many companies are only jumping onto the bandwagon recently. Would be encouraging to see more corporations recognizing the need and doing some meaningful crowdsourcing.

Via theinspirationroom.