May 6, 2010
Paris Ikea Outdoor Campaign
Paris Ikea had 4 highest traffic train stations lined with their sofas on the waiting platform. Bold outdoor marketing idea. But a comfy one I must say. Only problem is, at the end of the 2-week stint, there could be some graffiti/paint sprayed over the sofas considering how much of a graffiti culture the europeans have.
But seriously, our dear SMRT should give such allowance in SG too, we commuters need a cosy waiting environment with really nice sofas to snuggle in while waiting for the trains which never have any available seats.
(Via freshome)
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