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Chinese Viral Campaign by Lipton Milk Tea takes off

Lipton Milk Tea created a viral campaign earlier this year to celebrate Chinese New Year by launching it on China’s biggest IM and social networking site QQ.

There is a website where people get to send a customisable Chinese New Year greeting (made of Lipton milk tea steam) by selecting one of 3 videos (school girl dance, rock band or a mime act) that was shot in first person to reach out to recipients on a more personal level. Senders can even upload their own faces onto the lead character’s heads to hike up the entertainment value!

Maybe the Lipton guys got inspired by JibJab dancing ecards somehow?


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