fly me high, high up.


Social Media’s Real Potential..

..can be illustrated through these 5 campaigns which were executed successfully. Marketers talked about social media strategy, integrated communications campaign, but really? Do we/they all understand the beauty of it and how to leverage it positively for the brand? I think for Singapore, we need to work harder at understanding that.

IDEO: Five Companies That Mastered Social Media’s Branding Potential

World’s first 3D stop motion TVC

…for Toshiba Satellite R630.

Via ibelieveinadv.

Yeps, a new mermaid logo


Movie Trailer or what!

By directors Alex & Steffen at for Batelco (Bahrain Telecommunications Company).

Via The Denver Egotist.

Scan the barcodes…

at Gatwick Airport, to watch “a short video and some photographs detailing the changes taking place at the airport, turning the hoardings into a digitally interactive object.”

Via theinspirationroom.

Port Authority Installation

Love this outdoor media installation by Starbucks!

Kept you reading and walking at the same time.

I miss going to Woodbury from Port Authority Terminal!! AWWWW!

Via theinspirationroom.

Doritos-Guitar Hero

An awkward rocker-wanna-be-turned-GuitarHero-hero.

Interesting enough video to entice me to watch all the way to the end.

Ikea Assembly Campaign

Help, Oops, Shit!

Via ibelieveinadvertising.

Harvey Nicholas Print Advertising Campaign

Via theinspirationroom.

How much beer does one need

Witty witty.

Via theinspirationroom.