..can be illustrated through these 5 campaigns which were executed successfully. Marketers talked about social media strategy, integrated communications campaign, but really? Do we/they all understand the beauty of it and how to leverage it positively for the brand? I think for Singapore, we need to work harder at understanding that.
at Gatwick Airport, to watch “a short video and some photographs detailing the changes taking place at the airport, turning the hoardings into a digitally interactive object.”