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Philips Wake-up Light: Wake up the Town

Love the ingenious idea of using Philips lighting to ”wake up” the village of Longyearbyen in the Arctic Circle, where the sun does not shine for four months in winter.

Simply because the people in this town find it hard to wake up in winter, Philips lighting is being put to test by five villagers to see if it helps them in waking up on time and refreshed.

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Category: ADVERTISING, DIGITAL

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