May 18, 2010
So Levi’s has given online shopping a brand new experience by having ‘FB Like’ button on each and every single item on their online shop so that you can share with your FB friends what you like and vice versa, see what your friends like; while Diesel, on the other hand, has raised the bar even higher – by incorporating FB into a brick and-mortar outlet.
“This is the Diesel store in Spain and while people like Levi’s have been busy building in the new Facebook ’like’ functionality into their online stores, Diesel has been integrating Facebook into a real-world store and they’ve called it Diesel Cam. It’s a touchscreen system that sits outside the change rooms and allows customers to take photos of themselves, crop them to their liking, add a comment and then to instantly upload them to Facebook. It’s essentially a social mirror and ties perfectly into how the current shopping experience is evolving!”