fly me high, high up.


Diesel Cam vs. Levi’s Like

So Levi’s has given online shopping a brand new experience by having ‘FB Like’ button on each and every single item on their online shop so that you can share with your FB friends what you like and vice versa, see what your friends like; while Diesel, on the other hand, has raised the bar even higher – by incorporating FB into a brick and-mortar outlet.


“This is the Diesel store in Spain and while people like Levi’s have been busy building in the new Facebook ’like’ functionality into their online stores, Diesel has been integrating Facebook into a real-world store and they’ve called it Diesel Cam. It’s a touchscreen system that sits outside the change rooms and allows customers to take photos of themselves, crop them to their liking, add a comment and then to instantly upload them to Facebook. It’s essentially a social mirror and ties perfectly into how the current shopping experience is evolving!”

(Via digitalbuzzblog)

How much is your FB fan page worth?

A research done by Vitrue found that a page with ONE million fans = at least $3.6 million worth of media value.

“That means a marketer posting twice a day can expect about 60 million impressions per month through the news feed,” Brandweek reports.

It was also revealed that brands that made an effort to connect and engage with friends perform best; highlighting the key element that differentiates social from traditional media. Brands that genuinely connect with its fans attract 3.6 impressions per fan, compared to a “corporate style” fanpage, which generates only 0.44 impressions.

Via penn-olsen.

Moral of the story – engage because you want to engage. Do not simply humanize your brand for the sake of wanting to ride on the social media wave. It will only backfire. I have done a tad too many campaigns like that in the past when the agency itself is not even capable in this aspect but yet, succumb to business pressure by promising the client the moon, stars and meteor, only to realise the lack of expertise thereafter.