fly me high, high up.


Using FB status updates…

…to your co.’s advantage.

That’s what Skittles did earlier this month.

Fans’ FB status feeds will be ‘rainbow-fy’ in real-time, into a wacky video by a team of 15 staff at the ‘Rainbow Call Centre’.

The social media engagement campaign ran for two weeks after which fans can vote on their favourite video from the library on FB.

Fundamentally, same idea as Old Spice campaign. Real-time response campaign to catch the attention of users, particularly so in the age where Gen Z has duper uber short attention span. Really not rocket science, but why aren’t many companies recognising this?

Via MarketingWeek.

Related posts:

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  2. Catchachoo
  3. Applying Econs in Social Media
  4. Orange Ballonacy Phase II
  5. My foresights


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