Nov 20, 2010
Get Real with Bobbi
Bobbi Brown’s social media campaign.
I’d think it’s nothing superbly out-of-the-box, but pretty good effort though.
This site features photos of 50 real women of all different complexions with before and after pictures. Visitors can review video portraits, face charts, application tips and a behind-the-scenes look of the Pretty Powerful campaign.
The idea was inspired by the fact that besides celebrities, real people endorsing the brand may add some authentic elements to it.
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