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Drive legally and save money

I’ve blogged about Volkswagen Fun Theory campaign here and here, and here’s a new fun action:

Love this campaign to bits! Idea behind it is to drive good behaviour by using fun elements. Totally fits the Volkswagen brand.

Related posts:

  1. Volkswagen’s Fast Lane
  2. Volkswagen’s Fun Theory
  3. “in social media..relevance is more important than creativity”
  4. Crowdsourcing by Toyota
  5. Mad Men Yourself!


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