fly me high, high up.

I’ve blogged about Volkswagen Fun Theory campaign here and here, and here’s a new fun action:

Love this campaign to bits! Idea behind it is to drive good behaviour by using fun elements. Totally fits the Volkswagen brand.

Related posts:

1. Volkswagen’s Fast Lane
2. Volkswagen’s Fun Theory
3. “in social media..relevance is more important than creativity”
4. Crowdsourcing by Toyota
5. Mad Men Yourself!