fly me high, high up.


“in social media..relevance is more important than creativity”

Dulux’s ‘Let’s Colour’ Campaign’s mastermind is in town!

I’ve blogged about this before. A low involvement product turned into a high involvement project. Brilliant campaign. The brain behind the project speaks.

Too bad I won’t have the luxury of hearing her speak at the Social Media Forum (co. not sponsoring :( ), but I will be going for the free exhibition next week at Suntec!

Related posts:

  1. Social Media’s Real Potential..
  2. Yeps, we do not create social media strategies..
  3. Social Media for the Sociable Government
  4. Social CRM – correct term?
  5. Print vs Social Media

Category: MISC

Tagged: , ,

Leave a Reply