Sep 14, 2010
“in social media..relevance is more important than creativity”
Dulux’s ‘Let’s Colour’ Campaign’s mastermind is in town!
I’ve blogged about this before. A low involvement product turned into a high involvement project. Brilliant campaign. The brain behind the project speaks.
Too bad I won’t have the luxury of hearing her speak at the Social Media Forum (co. not sponsoring 
), but I will be going for the free exhibition next week at Suntec!
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