Apr 1, 2011
Social Media’s Real Potential..
..can be illustrated through these 5 campaigns which were executed successfully. Marketers talked about social media strategy, integrated communications campaign, but really? Do we/they all understand the beauty of it and how to leverage it positively for the brand? I think for Singapore, we need to work harder at understanding that.
IDEO: Five Companies That Mastered Social Media’s Branding Potential
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