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A Social CSR Campaign – P&G

Bloggers can embed this widget and any user that clicks on the widget will donate one day of clean drinking water and receive a coupon from P&G.

“P&G has set up the widget as a sort of fundraising competition to see how many clicks individual bloggers can accumulate. It’s an interesting spin on social good that focuses on cultivating a community rather than coercing friends (or strangers) to pay up.

Because P&G is responsible for the actual “donations,” bloggers can spend their time writing and producing great stories instead of sending out e-mails to ask for donations, which makes the contest more about helping the cause than promoting oneself.”

Via Mashable

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