fly me high, high up.

A Swedish viral campaign mocks at social media hype.

But seriously, it’s about how one integrates offline and online media, and not one versus another.

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1. Social Media’s Real Potential..
2. Yeps, we do not create social media strategies..
3. Social Media for the Sociable Government
4. Catchachoo
5. “in social media..relevance is more important than creativity”