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Social CRM – correct term?

Like this chart of summarising what SCRM is all about. But it is true though how ironic the naming is. Using “customer relationship management” is certainly not the most appropriate, knowing how customers cant be managed on social media platforms. They are kings/queens, even dictators in the social media arena. They manage what they want to know, they decide what they want to read, they choose who to follow/unlike.

Via Mashable.

Related posts:

  1. Catchachoo
  2. Social Media for the Sociable Government
  3. Social Media’s Real Potential..
  4. A Social CSR Campaign – P&G
  5. Yeps, we do not create social media strategies..


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