fly me high, high up.

Dulux’s ‘Let’s Colour’ Campaign’s mastermind is in town!

I’ve blogged about this before. A low involvement product turned into a high involvement project. Brilliant campaign. The brain behind the project speaks.

Too bad I won’t have the luxury of hearing her speak at the Social Media Forum (co. not sponsoring ), but I will be going for the free exhibition next week at Suntec!

A 2-minute film by Dulux – Let’s Colour Campaign by Euro RSCG London.

Love the vibrant colours!

And just fyi – all the people in the film are real people who got down to doing all the dirty work.

To complement the film – they also did 4 documentary videos film which demonstrates how universal colour is to different cultures etc. The below video delves into the deep relationship the people of India have with colour.

There is also their blog here which documents their behind-the-scenes stories and also practically anything about colour

We all need some colours in our lives to brighten up..don’t we?