fly me high, high up.

Sometimes, we just need to put some thoughts into how a lot of our day-to-day experiences can be translated to a more engaging, social manner simply through design and technology.

Just like reading.

The Future of the Book. from IDEO on Vimeo.

A bank which truly understands consumers, and willing to go the extra mile.

The Future of Self-Service Banking from IDEO on Vimeo.

A good example of marrying social media with edm marketing:

By AXA Insurance. Who’d have thought insurance co. can be so creatively interactive?