Controlling a video on a website using your mobile phone – taking interactivity to a higher level
The campaign by Orange uses WOM through mobile & internet without any paid media in France. In 10 days, with no advertising, had 1 million unique visitors on the web site and 1.5 millions visits.
Lipton Milk Tea created a viral campaign earlier this year to celebrate Chinese New Year by launching it on China’s biggest IM and social networking site QQ.
There is a website where people get to send a customisable Chinese New Year greeting (made of Lipton milk tea steam) by selecting one of 3 videos (school girl dance, rock band or a mime act) that was shot in first person to reach out to recipients on a more personal level. Senders can even upload their own faces onto the lead character’s heads to hike up the entertainment value!