fly me high, high up.

Icon

Easyjet FB App – Buy tics thru FB

Easyjet has recently launched an Holiday Planner within its Facebook fan page that allows fans to plan holidays together with their friends. And very soon, fans will also get to book air tics within this app.

“We are starting to get used to give up our brand websites to let interactions with the our brand to happen mostly on social media… but ecommerce… that’s another story. As a marketer, I don’t know if I’m ready for this. Interactions and relationships on Facebook are so volatile. Also, trust is so difficult to get. I appreciate it’s important to provide consumers with options but I can’t imagine the death of the website to be too close.”

I totally agree.

Via adverblog.

Print vs Social Media

A Swedish viral campaign mocks at social media hype.

But seriously, it’s about how one integrates offline and online media, and not one versus another.

Catchachoo

Catch a pair of Jimmy Choos!

Jimmy Choo is organizing a real-time treasure hunt around London via Foursquare.

One pair of Jimmy Choo trainers will check in at various locations and those who follow the campaign and are lucky enough to arrive at a venue before the trainers leave will get to pick a pair in the style and size of their choosing.

First time Jimmy Choo is delving into the social media realm by using Foursquare to engage their fans online and offline.

(Via mashable)

Yeps, we do not create social media strategies..

…instead, we need ‘to incorporate social media into everything that they (clients) do’.

No, I cannot help you create a social media strategy!

Social Media for the Sociable Government

Maybe SG government can learn a trick an app or two here from the US govt.

How Social Media can effect Real Social and Government Change

An app like SeeClickFix is certainly useful :)

Grab Your Free Pizza! (if you’re in Melbourne)

There is a contagious viral WOM-cum-social-media-marketing going on in Melbourne. And it involves free pizzas, and free lemonades in old jam jars.

And the mystery is one thing that has piqued many’s curiosities. Each person is allowed 1 free pizza each day for 14 days, until April 24. The catch is customers must track down the pizza shop’s location themselves.

There’s a Facebook page, lots of ”have-you-tried?” tweets tagged with hashtag #hidden pizza and a sophisticated website, but no address or phone number. A note on the website tells would-be customers that ‘‘finding the restaurant is easy, just look it up the way you would any other business”.

But that doesn’t mean Googling, but through the good old-fashioned Yellow Pages website. Once you locate the pizza place, you gotta leave you phone number with an operator and sign a release form , allowing organisers to photograph and film you.

Once mandatories are done – proceed to the underground restaurant that is mostly decorated with recycling materials, for your freebies. Oh, how environmentally-friendly is this campaign.

(Via berrytravels)

Despite many bloggers revealing the directions/locations online and ruin the secrecy of it all, may still resort to using Yellow Pages –> which only means this is a successful campaign IF the client is no other than Yellow Pages themselves.

Inquiries to both OMD and Clemenger were redirected to a publicist who insisted the pizza giveaway was a genuine marketing campaign for a new restaurant with long-term ambitions (ya right, IMO). Other sources, however, have confirmed that the entire enterprise was built with a lifespan of just two weeks with the sole reason of demonstrating the power of relationship marketing.

But whatever/whoever is driving this campaign that is commissioned by relationship marketing specialists Clemenger Proximity in collaboration with ad agency OMD, it’s apparently working. Ever since the campaign is launched, Hidden Pizza has been serving 500 pizzas a night, and online exposure has been rocketed to a sky high.

Even competitor Crust Pizza’s highly successful ‘Free Pizza Friday’ promotion that has netted the fast-growing company over 2,000 Facebook ‘Fans’ and 1,800 followers on Twitter lose out to the new-kid-on-the-block. It only took Hidden Pizza just three days to net roughly the same amount of online supporters.

They will soon unveil how visitors to the restaurant can view footage of themselves and then tag it on Facebook – a brilliant way of using the primitive functions of FB to create a viral effect.

Clever use of mysterious elements paired with gastronomical food – you get umpteen food and culture bloggers raving with no extra charges (no Nuffnang in between to charge unnecessary commission).

In my humble opinion, despite some critics penalizing the mechanics of the campaign and criticising it for not being truthful (some alleged that there was some serious astroturfing (pretending to be an average consumer online and posting positive comments about a product, when they actually work for, or on behalf of, the business in question)), I believe this campaign has already achieved its goal of generating enough (positive) awareness. But I can’t judge as yet, since my reading of this campaign is still relatively limited.

But whatever it is,  if you’re in Melby now, what are you waiting for! Grab your free food. Seriously no harm right?

Until 24 Apr.

(After some further reading  –> this may actually be a badly-excecuted campaign?)

My foresights

Was digging my old files to find a deck to submit for a Presentation Skills workshop to be held held next week, and found a word doc that documents the ingenious ideas (haha!) I came up with when I was a PM at another agency more than 1 year back.

Not only are these ideas NOT a thing of the past, they are still very very much applicable to present social mediascape!

Note: all the below ideas are proprietary and copyrighted.

======================================

1) Charities

  • FB app to build a village / a city by online users who has chosen to add the app.
  • A variety of items (trees, shops, roads, billboards, vehicles etc etc) for users to buy and place wherever they would like to build the village.
  • Each item will have a price attached, for which users have to make a real payment for the designated charity at the end of the (1-month) campaign.
  • Participated users will automatically qualify for a lucky draw (sponsors).

2) Cosmetics Brands

  • Many users are afraid to buy make up over counter as they are not sure how it looks like on their faces. By allowing them to try digitally, they can be assured of the effect they want.
  • Microsite with all the makeup as tools at the sidebar
    • Mascara
    • Lipsticks
    • Blushers
    • Eyeshadows
    • Eyeliners etc
  • Users to upload a front-facing photo of themselves
  • Users get to experiment and see how the effect is like by using the different make up on their faces
  • Guides /videos at the side to provide makeup tips

3) Telco Operator

  • E.g. Starhub
  • Objective: To earn hubber points to redeem for more outgoing talktime or free smses or $20 off phone bill OR to complement the roll out of a new product/plan etc
  • FB app
  • Network marketing concept (‘Tree Diagram’)
  • Start a group (Criteria: Only Starhub users who subscribes to all 3 services – cable, mobile, broadband can choose to start a group)
  • Recruit as many team members (Starhub subscribers for any services) as possible
  • The more team members under a person, the more points the person gets
  • The more services subscribed, the more points
  • Leaderboard to keep track
  • Weekly lucky draw
  • Objective: To entice users to switch to Starhub; To create more incentives for existing subscribers to subscribe to more Starhub services.

4) Retail outlets (clothing, shoes, watch etc

  • Upload photos of themselves wearing the brand’s item on the microsite
  • By online polling system, users get to vote the best looking picture that showcases the item well
  • Winner rewarded with $1000 shopping voucher or a year’s free purchases

5) Ministry of Manpower – Social awareness campaign

  • Objective: To correct the perception of general public towards foreign workers (background context: Foreign workers dorms)
  • Create a microsite with something like a word map – many pieces of post-it notes
  • Every single post-it note includes a statement by a foreign worker regarding their lives (such as how glad they are to be working here, what they do on weekends, how they not pose a risk to locals etc)
  • E.g. “I love to work in Singapore”
  • “Weekends are the only time I meet up with my friends”
  • Make it real, make it personal for locals to understand foreigners better
  • Comment section for public to leave comments

6) Sentosa New Year’s Eve Party

  • Create a microsite for users to fill in their resolutions for next year
  • “If there is one thing I want to change about myself, it would be ___________________________________________________________”
  • Or
  • If there’s one thing I want to change about the world, it would be ___________________________________________________________”
  • Users get to vote
  • Winner gets VIP tickets for 10, free alcohol and party with celebrities

======================================

=))