fly me high, high up.

Wtf, this is hilarious and TRUE!

(Via stephengates blog)

A 2-minute film by Dulux – Let’s Colour Campaign by Euro RSCG London.

Love the vibrant colours!

And just fyi – all the people in the film are real people who got down to doing all the dirty work.

To complement the film – they also did 4 documentary videos film which demonstrates how universal colour is to different cultures etc. The below video delves into the deep relationship the people of India have with colour.

There is also their blog here which documents their behind-the-scenes stories and also practically anything about colour

We all need some colours in our lives to brighten up..don’t we?

A video of the Hidden Pizza Case Study that I blogged about earlier.

This guy is just ingenious to come up with such an idea to jobhunt! You just have to give it to him man.

Respect!

“This jerk (copywriter/director) got a job at Y&R New York by playing to the egos of Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone. And then he won two pencils and a Clio for doing it.

Brownstein bought Google ad words for the creative directors’ names, which cost him $6. “No one else was bidding on (the names),” he tells us, “so I got the top spot for like 10 cents a click.” This got him interviews with everyone except Granger. Reichenthal and Vitrone are both at Y&R NY and the rest is history.”

(Via MediaBistro)

New Heineken ad after the successful Walk In Fridge

A teaser was launched on Dutch TV channels, announcing a new game show one week before the ad. Turns out, it’s Heineken new ad poking fun at the over-dosage of talent shows.

Controlling a video on a website using your mobile phone – taking interactivity to a higher level

The campaign by Orange uses WOM through mobile & internet without any paid media in France. In 10 days, with no advertising, had 1 million unique visitors on the web site and 1.5 millions visits.

Lipton Milk Tea created a viral campaign earlier this year to celebrate Chinese New Year by launching it on China’s biggest IM and social networking site QQ.

There is a website where people get to send a customisable Chinese New Year greeting (made of Lipton milk tea steam) by selecting one of 3 videos (school girl dance, rock band or a mime act) that was shot in first person to reach out to recipients on a more personal level. Senders can even upload their own faces onto the lead character’s heads to hike up the entertainment value!

Maybe the Lipton guys got inspired by JibJab dancing ecards somehow?

-janelle-

Was digging my old files to find a deck to submit for a Presentation Skills workshop to be held held next week, and found a word doc that documents the ingenious ideas (haha!) I came up with when I was a PM at another agency more than 1 year back.

Not only are these ideas NOT a thing of the past, they are still very very much applicable to present social mediascape!

Note: all the below ideas are proprietary and copyrighted.

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1) Charities

• FB app to build a village / a city by online users who has chosen to add the app.
• A variety of items (trees, shops, roads, billboards, vehicles etc etc) for users to buy and place wherever they would like to build the village.
• Each item will have a price attached, for which users have to make a real payment for the designated charity at the end of the (1-month) campaign.
• Participated users will automatically qualify for a lucky draw (sponsors).

2) Cosmetics Brands

• Many users are afraid to buy make up over counter as they are not sure how it looks like on their faces. By allowing them to try digitally, they can be assured of the effect they want.
• Microsite with all the makeup as tools at the sidebar
  • Mascara
  • Lipsticks
  • Blushers
  • Eyeshadows
  • Eyeliners etc
• Users to upload a front-facing photo of themselves
• Users get to experiment and see how the effect is like by using the different make up on their faces
• Guides /videos at the side to provide makeup tips

3) Telco Operator

• E.g. Starhub
• Objective: To earn hubber points to redeem for more outgoing talktime or free smses or $20 off phone bill OR to complement the roll out of a new product/plan etc
• FB app
• Network marketing concept (‘Tree Diagram’)
• Start a group (Criteria: Only Starhub users who subscribes to all 3 services – cable, mobile, broadband can choose to start a group)
• Recruit as many team members (Starhub subscribers for any services) as possible
• The more team members under a person, the more points the person gets
• The more services subscribed, the more points
• Leaderboard to keep track
• Weekly lucky draw
• Objective: To entice users to switch to Starhub; To create more incentives for existing subscribers to subscribe to more Starhub services.

4) Retail outlets (clothing, shoes, watch etc

• Upload photos of themselves wearing the brand’s item on the microsite
• By online polling system, users get to vote the best looking picture that showcases the item well
• Winner rewarded with $1000 shopping voucher or a year’s free purchases

5) Ministry of Manpower – Social awareness campaign

• Objective: To correct the perception of general public towards foreign workers (background context: Foreign workers dorms)
• Create a microsite with something like a word map – many pieces of post-it notes
• Every single post-it note includes a statement by a foreign worker regarding their lives (such as how glad they are to be working here, what they do on weekends, how they not pose a risk to locals etc)
• E.g. “I love to work in Singapore”
• “Weekends are the only time I meet up with my friends”
• Make it real, make it personal for locals to understand foreigners better
• Comment section for public to leave comments

6) Sentosa New Year’s Eve Party

• Create a microsite for users to fill in their resolutions for next year
• “If there is one thing I want to change about myself, it would be ___________________________________________________________”
• Or
• If there’s one thing I want to change about the world, it would be ___________________________________________________________”
• Users get to vote
• Winner gets VIP tickets for 10, free alcohol and party with celebrities

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=))