fly me high, high up.

BlackBerry® PlayBook™ tablet and BlackBerry® Tablet OS

Sometimes, we just need to put some thoughts into how a lot of our day-to-day experiences can be translated to a more engaging, social manner simply through design and technology.

Just like reading.

The Future of the Book. from IDEO on Vimeo.

By AXA Insurance. Who’d have thought insurance co. can be so creatively interactive?

We are all aware of the story of manufactured demand – corporations create demand consumers do not need and deploy tactics like seduction, creation of fear etc to make us ‘suckers’ for their brands/products.

I do agree bottled water provides the convenience for those on the go who have conveniently forgotten to bring their own water bottles, but I am sure this is all up to the individuals.

I bring my 750ml water bottle everyday for lunches! Ice Mountain outside is just too expensive

(there is also a website by the Story of Stuff Project)

Controlling a video on a website using your mobile phone – taking interactivity to a higher level

The campaign by Orange uses WOM through mobile & internet without any paid media in France. In 10 days, with no advertising, had 1 million unique visitors on the web site and 1.5 millions visits.

Lipton Milk Tea created a viral campaign earlier this year to celebrate Chinese New Year by launching it on China’s biggest IM and social networking site QQ.

There is a website where people get to send a customisable Chinese New Year greeting (made of Lipton milk tea steam) by selecting one of 3 videos (school girl dance, rock band or a mime act) that was shot in first person to reach out to recipients on a more personal level. Senders can even upload their own faces onto the lead character’s heads to hike up the entertainment value!

Maybe the Lipton guys got inspired by JibJab dancing ecards somehow?

-janelle-