fly me high, high up.

Help, Oops, Shit!

Via ibelieveinadvertising.

Via theinspirationroom.

Witty witty.

Via theinspirationroom.

I’ve blogged about Volkswagen Fun Theory campaign here and here, and here’s a new fun action:

Love this campaign to bits! Idea behind it is to drive good behaviour by using fun elements. Totally fits the Volkswagen brand.

Crowdsourcing is so important, we see even car-maker Toyota is doing it, with the help of both offline and online media.

“Toyota Motor Sales (TMS), U.S.A. is rolling out “Ideas for Good”, a new brand campaign centred on the connection between its innovative automotive technology and benefits to society in the non-automotive space. Members of the public are inspired by the advertising campaign to find new, non-automotive applications for five distinct Toyota technologies to ultimately benefit society…..

…..The public can learn about Toyota’s technologies and how to share their ideas at www.toyota.com/ideasforgood, with ideas submitted before February 28, 2011 to be evaluated by independent judges. Winners of the challenge have the opportunity to bring their ideas to life by participating in a design session.”

Reminds me of Dell’s IdeaStorm and MyStarbucksIdeas. As much as the idea of crowdsourcing began 2-3 years ago, many companies are only jumping onto the bandwagon recently. Would be encouraging to see more corporations recognizing the need and doing some meaningful crowdsourcing.

Via theinspirationroom.

Another interesting infographic.

Via chrisrawlinson.

I love babies, but the Evian babies are a tiny weeny bit to freaky in the 2009 Evian youtube viral video? Hmm

And according to the Guinness Book of Records, this is the most watched online ad in viewing history with over 60 million views and 54,000 comments.

Two videos, directed in the style of amateur films, showing babies trying to stand up on two feet, were hosted on www.evianliveyoung.com, along with other social video sharing sites.

All I can say is ‘wow’.

Via theinspirationroom.

Understand your brand’s fan and turn it into an advantage which can in turn, expand your viewership! That’s what Mad Men did.

With their social media campaign to ‘mad men’ yourself.

To answer the brief of increasing viewership of Mad Men Season 3 from 2 to 3 million people, Deep Focus (AMC’ Tvs agency) spotted a fan (who is an illustrator) ‘mad menning’ herself on her blog, and hence hired her to be the creator for hundreds of avatarsof mad men fans.

Takeaways for all marketers:

1. “Know your audience, almost in the biblical sense,” advised Schafer.  Understand who they are, what they do, what media they like and their hobbies.
2. Reverse engineer success.  Understand how many good users you need to spread the word and create a successful social campaign  based upon your knowledge of your audience, what the ideal user looks like.
3. Make it easy for your best users to bring others into the fold.

The Mad Men Yourself campaign has in fact been so successful that it is still running, and Schafer said they plan to use it as part of the campaign to promote season four as well.

Via SmartBlogs.

Watching this Smart Phone Hunt (in Sweden) only reminds me what I had previously done for an ex-phone-maker client. We had an ‘Amazing Race’ of sorts challenge too! It was incredibly fun! My oh my, I miss fun accounts

“DDB Stockholm sent Swedes onto the streets in this smart phone scavenger hunt for Telia. The agency set 15 of the phones atop various roving vehicles and creatures, broadcasting their video footage online along with clues to their location. The first players to find the phones and speak into their cameras won them.”

Via creativityonline.

Not long ago, think VS ran something similar as well. Submit a message or something and your picture + message get broadcast across the billboards in time square. Or was it some other retailer? Can’t really remember.

Well, the Mexican beer – Corona is joining in the fun. Here’s how it works: ”You “like” the Corona Light Facebook page. Once you do that, you get access to the Times Square app, which will let you upload a photo (at least 500×500) for use in a billboard the company will be running from November 8 to December 6.”

Via Mashable