fly me high, high up.

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Philips Wake-up Light: Wake up the Town

Love the ingenious idea of using Philips lighting to ”wake up” the village of Longyearbyen in the Arctic Circle, where the sun does not shine for four months in winter.

Simply because the people in this town find it hard to wake up in winter, Philips lighting is being put to test by five villagers to see if it helps them in waking up on time and refreshed.

Truly Interactive Print+iPhone Ad!

By AXA Insurance. Who’d have thought insurance co. can be so creatively interactive?

High from Paint

I seriously got high from watching these cutesy little droplets of paint jump and dance around.

Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.

Can easily use it as an idea for a paint brand ad :p

And the mechanics behind the photoshoot!

“The ‘colour sculptures’ were created by stretching a balloon over a speaker to form a membrane.  A few drops of paint were then placed in the centre of the balloon and a single sharp note was played through the speaker, causing the paint to erupt for just a fraction of a second.”

via Dentsu London Blog

Youtique by FCUK

A simple idea. Making use of resources that are readily available to us in the online arena and turning that into an asset for the brand.

Youtique by FCUK.

Another Tourism Board Campaign…

…by Redworks, for the Visit Britain…and led by a diver friend of mine!

The Great Welsh Showdown

Maccas in the future

(Via ffffound)

Starbucks Affair TVC

Tongue-in-cheek.

(Via Veer Ideas)

Volkswagen’s Fast Lane

I’ve blogged about the Fun Theory here.

Here’s another experiment involving the escalators and the stairs.

But I have to say it’s quite apt – ‘speeding life up a little’ notion with the fast lane – putting a slide right beside the escalator to represent that.

Fun.

NTUC Income

This was posted 1 day after the flood, where news of the once-in-fifty-years phenomenon in Singapore got splashed all over ST.

You just gotta respect NTUC and its ad agency for the lightning-fast speed. Without the client’s cooperation in getting prompt approval for such a quick turnaround of ad, and the agency’s copywriter’s wit (and oh, not forgetting the media buyer’s role in getting the best placement amidst all the flooding news), this ad wouldn’t have created a more apt effect in addressing the issue. And clever use of the word ‘pay’ there.

But honestly, as much as NTUC Income tries to rebrand itself, and I must say I have been consistently amazed by its copy, I am still not a big fan of theirs. Particularly after what happened to my mum’s policy claim when she has stage 0 breast cancer. Bad, bad, bad experience.

Aussie Land Tourism Promotion

Really have to give it to the Aussie Tourism Board for coming up with innovative ideas to promote tourism Down Under.

Best job in the world last year, and a nine week journey across Aussie land this year.

Cabbie ends 13,650km ride

SYDNEY – AN EPIC nine-week Australian taxi journey to promote tourism Down Under ended Sunday after taking in pristine beaches, desert wilderness and the rugged Outback.

The campaign, similar to last year’s highly successful ‘Best Job in the World’ promotion which netted a young British man to publicise Queensland’s attractions, included competitions to select the trip’s driver and passengers.

Doug Slater, chosen to be the driver for the 13,650-kilometre (8,460-mile) journey from the Western Australian capital Perth to the northern coastal town of Broome, said it was the ‘opportunity of a lifetime’. ‘The driving wasn’t the real concern for me… the rest of it kept me pretty busy,’ he told AFP, referring to the constant commentary on Western Australia’s attractions he maintained throughout.

Slater said the 11 couples who were his passengers, who came from Australia, Malaysia, Singapore, Britain, New Zealand and Germany, were amazed at the amount of wildlife they saw – including deadly snakes, sharks and crocodiles. ‘My passengers’ minds were boggled by the wildlife we saw on the journey,’ said Slater, who was used to travelling the state thanks to his previous job as a livestock agent.

The campaign was inspired by that of a spinster who in the 1930s travelled thousands of kilometres over three months along Australia’s east coast from Melbourne to Darwin in a soft-top taxi. Officials believe it has already generated media exposure worth more than 2.6 million dollars (S$3.08 million), and reached a potential audience of 60 million people globally.

Slater, who beat more than 400 other people to win the role of driver, said he was sad the journey was at an end. But after flying back to Perth, he will begin the trip to Broome all over again – this time with his wife. — AFP

(Via ST)