fly me high, high up.

I’ve blogged about Volkswagen Fun Theory campaign here and here, and here’s a new fun action:

Love this campaign to bits! Idea behind it is to drive good behaviour by using fun elements. Totally fits the Volkswagen brand.

Crowdsourcing is so important, we see even car-maker Toyota is doing it, with the help of both offline and online media.

“Toyota Motor Sales (TMS), U.S.A. is rolling out “Ideas for Good”, a new brand campaign centred on the connection between its innovative automotive technology and benefits to society in the non-automotive space. Members of the public are inspired by the advertising campaign to find new, non-automotive applications for five distinct Toyota technologies to ultimately benefit society…..

…..The public can learn about Toyota’s technologies and how to share their ideas at www.toyota.com/ideasforgood, with ideas submitted before February 28, 2011 to be evaluated by independent judges. Winners of the challenge have the opportunity to bring their ideas to life by participating in a design session.”

Reminds me of Dell’s IdeaStorm and MyStarbucksIdeas. As much as the idea of crowdsourcing began 2-3 years ago, many companies are only jumping onto the bandwagon recently. Would be encouraging to see more corporations recognizing the need and doing some meaningful crowdsourcing.

Via theinspirationroom.

Another interesting infographic.

Via chrisrawlinson.

Understand your brand’s fan and turn it into an advantage which can in turn, expand your viewership! That’s what Mad Men did.

With their social media campaign to ‘mad men’ yourself.

To answer the brief of increasing viewership of Mad Men Season 3 from 2 to 3 million people, Deep Focus (AMC’ Tvs agency) spotted a fan (who is an illustrator) ‘mad menning’ herself on her blog, and hence hired her to be the creator for hundreds of avatarsof mad men fans.

Takeaways for all marketers:

1. “Know your audience, almost in the biblical sense,” advised Schafer.  Understand who they are, what they do, what media they like and their hobbies.
2. Reverse engineer success.  Understand how many good users you need to spread the word and create a successful social campaign  based upon your knowledge of your audience, what the ideal user looks like.
3. Make it easy for your best users to bring others into the fold.

The Mad Men Yourself campaign has in fact been so successful that it is still running, and Schafer said they plan to use it as part of the campaign to promote season four as well.

Via SmartBlogs.

Watching this Smart Phone Hunt (in Sweden) only reminds me what I had previously done for an ex-phone-maker client. We had an ‘Amazing Race’ of sorts challenge too! It was incredibly fun! My oh my, I miss fun accounts

“DDB Stockholm sent Swedes onto the streets in this smart phone scavenger hunt for Telia. The agency set 15 of the phones atop various roving vehicles and creatures, broadcasting their video footage online along with clues to their location. The first players to find the phones and speak into their cameras won them.”

Via creativityonline.

Not long ago, think VS ran something similar as well. Submit a message or something and your picture + message get broadcast across the billboards in time square. Or was it some other retailer? Can’t really remember.

Well, the Mexican beer – Corona is joining in the fun. Here’s how it works: ”You “like” the Corona Light Facebook page. Once you do that, you get access to the Times Square app, which will let you upload a photo (at least 500×500) for use in a billboard the company will be running from November 8 to December 6.”

Via Mashable

Love the ingenious idea of using Philips lighting to ”wake up” the village of Longyearbyen in the Arctic Circle, where the sun does not shine for four months in winter.

Simply because the people in this town find it hard to wake up in winter, Philips lighting is being put to test by five villagers to see if it helps them in waking up on time and refreshed.

By AXA Insurance. Who’d have thought insurance co. can be so creatively interactive?

I seriously got high from watching these cutesy little droplets of paint jump and dance around.

Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.

Can easily use it as an idea for a paint brand ad :p

And the mechanics behind the photoshoot!

“The ‘colour sculptures’ were created by stretching a balloon over a speaker to form a membrane.  A few drops of paint were then placed in the centre of the balloon and a single sharp note was played through the speaker, causing the paint to erupt for just a fraction of a second.”

via Dentsu London Blog

A simple idea. Making use of resources that are readily available to us in the online arena and turning that into an asset for the brand.

Youtique by FCUK.