fly me high, high up.

Crowdsourcing is so important, we see even car-maker Toyota is doing it, with the help of both offline and online media.

“Toyota Motor Sales (TMS), U.S.A. is rolling out “Ideas for Good”, a new brand campaign centred on the connection between its innovative automotive technology and benefits to society in the non-automotive space. Members of the public are inspired by the advertising campaign to find new, non-automotive applications for five distinct Toyota technologies to ultimately benefit society…..

…..The public can learn about Toyota’s technologies and how to share their ideas at www.toyota.com/ideasforgood, with ideas submitted before February 28, 2011 to be evaluated by independent judges. Winners of the challenge have the opportunity to bring their ideas to life by participating in a design session.”

Reminds me of Dell’s IdeaStorm and MyStarbucksIdeas. As much as the idea of crowdsourcing began 2-3 years ago, many companies are only jumping onto the bandwagon recently. Would be encouraging to see more corporations recognizing the need and doing some meaningful crowdsourcing.

Via theinspirationroom.

Cool! I’m always on the lookout for really out-of-the-box social media ideas to run an interesting and engaging campaign. This is one that has a refreshing take on using twitter profile pictures to piece together a jigsaw puzzle to win a prize.

Turning twitter into a virtual playground, with real engagement and no hard selling of products. Kudos!

Via theinspirationroom.

Another interesting infographic.

Via chrisrawlinson.

I love babies, but the Evian babies are a tiny weeny bit to freaky in the 2009 Evian youtube viral video? Hmm

And according to the Guinness Book of Records, this is the most watched online ad in viewing history with over 60 million views and 54,000 comments.

Two videos, directed in the style of amateur films, showing babies trying to stand up on two feet, were hosted on www.evianliveyoung.com, along with other social video sharing sites.

All I can say is ‘wow’.

Via theinspirationroom.