fly me high, high up.

The making of an interactive fun digital game which teaches kids about finance.
By Walt Disney Parks and Resorts Online.

Amazing work!

Read it all here.

…to your co.’s advantage.

That’s what Skittles did earlier this month.

Fans’ FB status feeds will be ‘rainbow-fy’ in real-time, into a wacky video by a team of 15 staff at the ‘Rainbow Call Centre’.

The social media engagement campaign ran for two weeks after which fans can vote on their favourite video from the library on FB.

Fundamentally, same idea as Old Spice campaign. Real-time response campaign to catch the attention of users, particularly so in the age where Gen Z has duper uber short attention span. Really not rocket science, but why aren’t many companies recognising this?

Via MarketingWeek.

Damn cool game challenge to win a MINI Countryman!

I’ve blogged about Volkswagen Fun Theory campaign here and here, and here’s a new fun action:

Love this campaign to bits! Idea behind it is to drive good behaviour by using fun elements. Totally fits the Volkswagen brand.

Imagine an internet browser that has all your social networks integrated seamlessly into one place.

Via Adverblog

“In a collaboration with MTV, Adidas Originals Japan launched a virtual Scissors, Paper, Stone game on twitter, where you get to bet off your Twitter followers.

Interesting

First came across this internet balloon race campaign in 2008. And Orange is launching it again this year!

Brilliant idea to make use of internet ‘mileage’ as the basis of competition. In 2008, 40,000 players picked a balloon (shaped like one of the Orange tariff animals) and set them free, floating across over 1,500 websites that had signed on to become part of the digital journey across the web, clocking up a whopping 63 million online miles.