To answer the brief of increasing viewership of Mad Men Season 3 from 2 to 3 million people, Deep Focus (AMC’ Tvs agency) spotted a fan (who is an illustrator) ‘mad menning’ herself on her blog, and hence hired her to be the creator for hundreds of avatarsof mad men fans.
Takeaways for all marketers:
“Know your audience, almost in the biblical sense,” advised Schafer. Understand who they are, what they do, what media they like and their hobbies.
Reverse engineer success. Understand how many good users you need to spread the word and create a successful social campaign based upon your knowledge of your audience, what the ideal user looks like.
Make it easy for your best users to bring others into the fold.
The Mad Men Yourself campaign has in fact been so successful that it is still running, and Schafer said they plan to use it as part of the campaign to promote season four as well.
I’d think it’s nothing superbly out-of-the-box, but pretty good effort though.
This site features photos of 50 real women of all different complexions with before and after pictures. Visitors can review video portraits, face charts, application tips and a behind-the-scenes look of the Pretty Powerful campaign.
The idea was inspired by the fact that besides celebrities, real people endorsing the brand may add some authentic elements to it.
Watching this Smart Phone Hunt (in Sweden) only reminds me what I had previously done for an ex-phone-maker client. We had an ‘Amazing Race’ of sorts challenge too! It was incredibly fun! My oh my, I miss fun accounts
“DDB Stockholm sent Swedes onto the streets in this smart phone scavenger hunt for Telia. The agency set 15 of the phones atop various roving vehicles and creatures, broadcasting their video footage online along with clues to their location. The first players to find the phones and speak into their cameras won them.”
Have you been attending baby showers lately? Well, I have..countless of them!
I’d always go to the Cotton On Kids store at Anchorpoint cos they have really chic and cool baby wear. What’s more, it’s an outlet store hence the prices are very affordable!
OR you can purchase something online from here. They have really pwwwetty prints/wall art for kids’ rooms/nurseries. And cribs as well! Niceee.
