fly me high, high up.

This is really useful in the freezing cold winters. Not like Singaporeans get that, but I miss the cold so much! Sweltering heat in Singapore is simply intolerable – maybe someone can create something  like a walking aircon capsule? So that when we go for lunches under the mid day sun, we can be enclosed in individual bubble-looking thingy and not run the risk of getting heat strokes. My oh my.

Via happinessinbed.

Hands on doing your own pinhole camera – Rubikon with just a piece of paper (98 x 70 x 68 mm)!

And at the same time, refresh the fundamental functional principles of photography as you get your hands dirty with the cutting and folding etc.

Love the sample picture. Reminds me of the one I took at Nice, Italy in 2008 with Ikimono 110 Camera. Am totally in love with the grainy, dreamy effect created.

Wow, the kind of interactive catalogue I would like to ideally have for themannequeen. Users can browse a lot of (branded) denim content, celebrities and designers videos as well as music. Also, consumers can probably purchase straight off from the app too. Cool eh.

I guess I can only dream on….

Via itunes app store.

On a slightly different note, Gap has also developed a FB app called Lookbook which allows you to pick and match your outfit and then direct you to the Gap online store.

One disappointing aspect though – I would think it’d be better if the redirect actually points to the respective chosen apparels’ pages rather than the generic lookbook denim page. I’m sure to do this, backend will definitely have a dozen and one restrictions. So I guess it’s good enough for now.

Previously blogged about SATC premiering on 15 Apr. My bad. It is actually 28 May =(

And check out the set decor here!

Jessica Sarah Parker looks wrinkled here. The effect of aging..

Taking photos is my passion, and of cos, the photos deserve a good spot in the room to get its fair share of attention from my occasional guests.

Got S to help me get this from Urban Outfitters in the States:

So my beloved lomo photos are displaying themselves proudly on the wall (in a corner):

And now I see this:

I want it too!

If you are very used to Mac’s drag and drop, you will be happy to know this!

Via gmailblog.

Hmm, do you think this will happen?

What if someone decides to hmm, commit suicide by conveniently rolling off the hill? Morbid.

Via archdaily.

Whatever it is, looking the simulated Hollywood sign now only reminds me of Disneyland @ Anaheim, Universal Studio, Sunset Boulevard, and Santa Monica!

I didn’t know Illuma is THIS big. It certainly doesn’t look huge on the outside, but man, it’s relatively gigantic for a mall I would say.

Love a few of the art installations/displays there.

Was digging my old files to find a deck to submit for a Presentation Skills workshop to be held held next week, and found a word doc that documents the ingenious ideas (haha!) I came up with when I was a PM at another agency more than 1 year back.

Not only are these ideas NOT a thing of the past, they are still very very much applicable to present social mediascape!

Note: all the below ideas are proprietary and copyrighted.

======================================

1) Charities

• FB app to build a village / a city by online users who has chosen to add the app.
• A variety of items (trees, shops, roads, billboards, vehicles etc etc) for users to buy and place wherever they would like to build the village.
• Each item will have a price attached, for which users have to make a real payment for the designated charity at the end of the (1-month) campaign.
• Participated users will automatically qualify for a lucky draw (sponsors).

2) Cosmetics Brands

• Many users are afraid to buy make up over counter as they are not sure how it looks like on their faces. By allowing them to try digitally, they can be assured of the effect they want.
• Microsite with all the makeup as tools at the sidebar
  • Mascara
  • Lipsticks
  • Blushers
  • Eyeshadows
  • Eyeliners etc
• Users to upload a front-facing photo of themselves
• Users get to experiment and see how the effect is like by using the different make up on their faces
• Guides /videos at the side to provide makeup tips

3) Telco Operator

• E.g. Starhub
• Objective: To earn hubber points to redeem for more outgoing talktime or free smses or $20 off phone bill OR to complement the roll out of a new product/plan etc
• FB app
• Network marketing concept (‘Tree Diagram’)
• Start a group (Criteria: Only Starhub users who subscribes to all 3 services – cable, mobile, broadband can choose to start a group)
• Recruit as many team members (Starhub subscribers for any services) as possible
• The more team members under a person, the more points the person gets
• The more services subscribed, the more points
• Leaderboard to keep track
• Weekly lucky draw
• Objective: To entice users to switch to Starhub; To create more incentives for existing subscribers to subscribe to more Starhub services.

4) Retail outlets (clothing, shoes, watch etc

• Upload photos of themselves wearing the brand’s item on the microsite
• By online polling system, users get to vote the best looking picture that showcases the item well
• Winner rewarded with $1000 shopping voucher or a year’s free purchases

5) Ministry of Manpower – Social awareness campaign

• Objective: To correct the perception of general public towards foreign workers (background context: Foreign workers dorms)
• Create a microsite with something like a word map – many pieces of post-it notes
• Every single post-it note includes a statement by a foreign worker regarding their lives (such as how glad they are to be working here, what they do on weekends, how they not pose a risk to locals etc)
• E.g. “I love to work in Singapore”
• “Weekends are the only time I meet up with my friends”
• Make it real, make it personal for locals to understand foreigners better
• Comment section for public to leave comments

6) Sentosa New Year’s Eve Party

• Create a microsite for users to fill in their resolutions for next year
• “If there is one thing I want to change about myself, it would be ___________________________________________________________”
• Or
• If there’s one thing I want to change about the world, it would be ___________________________________________________________”
• Users get to vote
• Winner gets VIP tickets for 10, free alcohol and party with celebrities

======================================

=))

If only my GZ trip is not next month, I will surely choose to go Krabi with Tiger’s latest deal!